4.7
NY/NJ Area, United States
Speaks English, Hindi, Malayalam, Marathi

Strategic Trade Marketing & Category Activation in Middle East & Africa - Food & Beverage


Core Skills - Category Sales Planning, Trade Marketing, Shopper Marketing, Sales Planning, Channel Strategy, Revenue Management, Key Account Management, Sales Management, RTM Development, Distributor Management, Business Development, Developing Markets (retail environments) - Middle East, Africa, India

Questions I can answer:
How can a brand design an effective shopper marketing program in the Middle East?
What are the key points to keep in mind while designing food packaging for a brand in the Middle East?
What is the market structure for snack foods in Saudi Arabia?
What types of trade promotions are more effective in UAE compared to Sub-Saharan Africa?


Experience
Mondelez International • United Arab Emirates (UAE)

Head Category Planning & Activation - Gulf Markets

2009 - 2016 (6 years, 9 months)
Category Trade Strategy, Cross-category Activation, Snacking & Impulse Category Planning, Channel Strategy, Shopper Marketing, Annual Operating Plan, Trade Spend Management, Distributed Team Management, Promotional Planning, New Product Launch Management, Team Management, Trade Spend Optimization
Fairtrade LLC • Oman

Trade Marketing Manager

2005 - 2009 (3 years, 9 months)
Category Sales Planning, Customer Management, Key Account Management, Category Management, In-store Marketing
Watanmal Group • Nigeria

Marketing Manager

2003 - 2005 (2 years, 2 months)
Business Development, Indirect Distribution Channel Management, Media Management in Developing Markets, RTM Development
Hindustan Unilever • India

Area Sales Manager/Product Manager

1998 - 2002 (3 years, 9 months)
Sales Management, Distributor Management, Route Planning, Inventory Planning & Control, Brand Management, Brand Activation