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São Paulo, Brazil
Speaks English, Portuguese

An expert in e-commerce and digital marketing

Renato Mendes is a member of Accelerator Organica, a post-graduate professor at Insper (Digital Marketing) and PUC-RS (Management, Entrepreneurship and Marketing MBA) and Endeavor Brazil's Scale Up mentor. In addition, he writes column of entrepreneurship and startups in Business Times. Renato has more than 16 years of experience, almost five of them as Netshoes executive where he held, among others, the position of Head of Marketing and Communications for Latin America

Organica Aceleradora


2016 - Present (3 years, 7 months)
Founded in 2014, Organica is a business accelerator that acts as a partner to its customers and has been assisting large exponentially expanding companies to gain from the opportunities that exist in the market window. For customers who need to resume growth, Organica quickly dives into the business and seeks new visions, actions and alternatives to revitalize and resume the upward cycle

Executive Education Professor

2016 - Present (3 years, 12 months)
Insper Institute of Education and Research - a non-profit institution dedicated to teaching and research in the areas of business, economics and law. Certified internationally by AACSB and AMBA, the school is located in São Paulo (Vila Olímpia), has a modern campus and has 35 international partnerships
e-prática • São Paulo, Brazil


2015 - Present (5 years, 2 months)
E-prática - digital strategy for online and off-line companies. A startup advisory + e-commerce + marketing & communications
Grupo Netshoes

Head of Marketing & Communications for LA

2011 - 2015 (4 years, 3 months)
Strategic Planning; Digital Marketing; Branding; Sponsorship; Public Relations; Social Media Marketing; Events; Internal Communications