From 3.75 credits/hr
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Mumbai, India
Speaks English, Hindi

An expert in digital mobile services in India

Pankaj Sethi has over 30 years of work experience across Telecom, VAS, Media & Entertainment, Consumer Marketing, Startups and Growth Companies. He has experience in digital services, e-commerce, marketing, corporate strategy, value added services & enterprise planning. He developed and set up Edugild, an Edtech accelerator program for the MIT group and worked on development with other Incubators and Accelerators
Questions I can answer:
What is the market penetration for mobile application business in India?

Shemaroo Entertainment Ltd. • India

Srategic Advisor

2016 - Present (3 years, 6 months)
Established in 1962, Shemaroo Ent. Ltd. is one of the largest content houses in the Country;
With a journey of over 5 decades, Shemaroo has grown multifold over the years by developing excellent relationships with multiple players in the media industry value chain, thereby becoming one of the largest organized players in a historically fragmented industry;
Shemaroo commenced as India's first video rental business and thereafter forayed into content distribution through the home video segment in the video home system (“VHS”) format
Unitus Seed Fund • India

Venture Advisor

2013 - 2016 (3 years, 2 months)
Unitus Seed Fund is the leading seed venture fund supporting startups innovating for the masses in India;
Unitus is backed by multiple leadership investors including T.V. Mohandas Pai, Dr. Ranjan Pai, Vinod Khosla, Bill Gates, Steve Singh, Desh Deshpande, Romesh Wadhwani, Michael & Susan Dell Foundation, Hemendra Kothari and more;
Unitus invests in multiple sectors including healthcare, education, mobile & consumer, retail & ecommerce, agriculture and financial services;
Based in Bangalore and Seattle, Unitus Seed Fund is led by partners Dave Richards, Will Poole, Srikrishna Ramamoorthy, Ravi Venkatesan & Srikanth Iyer
Tata Teleservices Ltd

President - Value Added Services & Enterprise Planning

2004 - 2008 (4 years, 4 months)
Was, responsible for driving VAS profit streams and developing new applications and services at Tata teleservices Ltd;
Led teams covering business, content, platforms and applications;
Was responsible for the strategic direction and new initiatives in providing wireless data services for customers;
Was responsible for products, services and applications for enterprise wide wireline and wireless connectivity, International Roaming CDMA- GSM, and productivity enhancement
Johnson & Johnson • India

Group Product Manager

1984 - 1985 (1 year, 4 months)
Johnson & Johnson is an American international company that deals with the production of medicines, medical devices, and related products it was founded in 1886;
Johnson & Johnson have more than 250 operating companies in 57 countries employing 120,200 people;
Our worldwide headquarters is in New Brunswick, New Jersey, USA
Procter & Gamble • India

Product Manager

1979 - 1984 (5 years, 1 month)
P&G was founded over 180 years ago as a soap and candle company;
Today, they’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always, Charmin, Duracell, Fairy, Febreze, Gillette, Head & Shoulders, Oral B, Pantene, Pampers, Tide and Vicks;
They offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world