A global corporate change leader and marketing executive, I partner with companies at the intersection of analytics-driven decision making and cultural empathy, to provide tools for accelerated growth.
I use the power of storytelling to create strong marketing and portfolio commercialisation strategy, engage multi-regional teams in challenging environments and adopt new, disruptive and non-traditional ways of accelerating growth.
My expertise is based on leadership roles with Unilever, Mondelez International, Groupe Bel and The Hershey Company - across Asia, Australia, the UK, China, Russia, North Africa and the Middle East.
Through insight mining and strategic agility, I have enabled iconic consumer brands at these companies to revolutionize their marketing and portfolio approaches.
? Reimagined Hershey’s EMEA commercial strategy in under a year, including Board-level buy-in
? Conceptualized and co-created the The Lux Style Awards, which remains the largest awards event held annually in Pakistan since 2001
? Co-created the first daycare center at Unilever, globally
Known for moving the needle on gender equality, my powerful IWill platform is being recognized as being of forefront of this important gender paradigm shift. Just as with other business opportunities that require change, I focus on key priorities like clear objectives, strategic alignment and buy-in from the leadership down.
I am a member of the UN Women Leaders Taskforce and the Queen’s Young Leaders’ Programme Mentor (University of Cambridge).
A CPG, retail and e-commerce conference speaker and host, my topics include the mobile mind shift and multichannel retailing in the digital age, as well as organisational agility. I am also a Wall Street Journal Opinion Leader and contributing writer to the best-selling book, “Driven” with success expert, Brian Tracy. My 2015 young adult novel, “The Bubble Kids,” is a heroic tale that takes place in post-9/11 Pakistan.