From 1 credit/hr
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Karachi, Pakistan
Speaks English, Urdu

An expert in financial management

Muhammad Farooq Shaikh has over 7 years of experience in FMCG and Banking sector in Pakistan. He currently heads Treasury and Insurance at Engro foods limited (EFL), Pakistan's leading dairy company. Farooq brings in diverse experience and knowledge in different capacities in Corporate Finance, Treasury and Fund Management, Business Planning & Analysis, Category & Distribution Management related business fields. In his spare time, he teaches Financial Management, Strategic Management and Treasury courses at Iqra University
Questions I can answer:
How to use social finance and Impact investing as a tool to improve the standard of living of the communities in which a particular company operates
How to use cash Waqf Model for poverty alleviation
Project Evaluation- financial analysis, forecasting, and local and international industry analysis
Designing, managing and controlling the business model of the company based on discounted cash flows and financial forecasting and conducting sensitivity analyses
Formulate Strategic long term and short cash flow plan

Engro Foods Limited

Manager - Treasury & Insurance

2017 - Present (4 years, 6 months)
Formulate strategic long term and short term cash flow plan, perform sensitivity analysis, arrange cost effective funding and highlight forecasted cash flow movements to management along with monitoring of key financial ratios;
Liquidity management, i.e. ensuring best utilization of funds, negotiating and arranging loans & all banking facilities. Coordination of all Import/export payments, FOREX and interest rate risk management;
Led and managed reduction in financing, payment and collection costs;
Close monitoring and management of Days Payable Outstanding. DPO improvement by 10-12 days improving overall working capital of the company;
Using various hedging strategies like forward buying to manage the company’s risk due to foreign exchange exposure.
Involved in evaluating different Interest rate swaps to manage and lock interest rate on company’s long term debt to minimize interest rate costs on an ongoing basis;
Currently leading the insurance program and ensuring that insurance coverage is the best possible coverage in the most economical manner. Led Insurance integration of Engro foods with RFC global program;
Conducting Lease versus Buy analysis for major capital expenditure of plant machinery on a regular basis;
Prepare, update and evaluate Weighted Average Cost of Capital (WACC) of the Company to ensure that the risk of the Company is properly reflected in its project evaluations
Engro Foods Limited

Area Sales Manager -Dairy & Beverages

2016 - 2017 (1 year, 2 months)
Managing Karachi City area business with annual turnover of around PKR 2 billion (USD 20 million) through leading a team comprising of 5 Territory Sales Managers (TSM), 35+ Business Development officers (BDO), order bookers , salesmen, and other distribution staff;
Managing about 25% area of Karachi to deliver sales volume and share growth, implement trade category plans & monitor distribution KPIs against best practices benchmarks;
Led operations team in order to achieve yearly targets by optimizing product delivery and ensured business partner’s Return on Investment KPIs;
Acquisition and Allocation of relevant infrastructure to achieve agreed objectives
Engro Foods Limited

Assistant Manager Cycle Planning– Dairy & Beverages

2014 - 2016 (1 year, 6 months)
Planning and monitoring of sales/demand forecast of total UHT business (Annual turnover of Rs. 40 billion (USD 400 million)), analyze historical sales data and future plans while working cross-functionally to achieve continuous improvement in the accuracy of demand forecasts;
Analyzed time series data to predict trade patterns while working cross-functionally to achieve continuous improvement in the accuracy of forecasts;
Detailed analysis of product/segment wise and channel wise revenue and returns analysis, including investigating and highlighting reasons for significant variations and identifying areas of profitability risks;
Evaluating impacts of pricing and other business decisions on profitability;
Production forecasting for efficient production quantities to be communicated to supply chain to ensure that sales targets and market requirements are met;
Establish the demand plan based on validated forecasts;
Development of sales corporate plan and targets for sales division and monitoring their execution
Engro Foods Limited

Assistant Trade Category Manager - Tarang

2014 - 2014 (3 months)
Responsible for developing trade strategy for Tarang (Pakistan’s biggest UHT Brand) aligned with overall brand strategy;
Ensuring optimal Return on Investment of Trade marketing initiatives by evaluating cost of initiatives versus sales improvement and profitability. Allocation of funds after evaluation of cost and revenues of trade initiatives proposed by regional teams;
Forecasting and identifying different sales trends, monitoring overall brand performance and KPIs to drive Tarang growth and to help improve sales team performance;
Optimizing and managing trade spends while working as a trade business partner to Brands and finance teams for financial feasibility analysis of Trade Incentive Schemes and Consumer Promotions;
Prepared & managed monthly scorecard in order to assist category wise comparative business review and decision making with financial feasibility contributing to improved overall business profitability and margins
Engro Foods Limited

Management Trainee

2013 - 2014 (12 months)
One of the 12 business graduates chosen from about 1200 students from IBA and LUMS to be part of Engro Foods Limited’s first Management Trainee Program. Rotation as Area Sales Manager- Karachi Region. Rotation as Business Analyst –Finance and Planning, Fresh Dairy business
Engro Corp

Summer Associate - Finance and Planning

2012 - 2012 (3 months)
Evaluation, Presentation and Recommendation of financing options for Engro’s upcoming projects. Presented to Engro Corp CEO;
Developed strategy to raise funds from International Private Equity Firms, Sovereign Funds, Developmental Financial Institutions and Infrastructure Funds;
Prepared a comprehensive database of possible International financing partners and potential Investors;
Analyzed the retail debt market of Pakistan and evaluated Engro’s Contribution and prospects of further tapping this market;
Evaluation, Forcasting and Presentation of short-term macroeconomic outlook and possible implications of different macroeconomic variables on Engro’s businesses;
Worked on preparation of Information memorandum for investors