Douala, Cameroon
Speaks English, French

E-commerce | Innovation | Entrepreneurship | Management | Africa

I grew an ecommerce startup to become Cameroon's largest online marketplace with an assortment products up to 50k references, managing a team of 25+ people, reducing operation costs and increasing revenue streams. We managed to succeed despite numerous logistics, infrastructure, organizational and environmental challenges, and I would love to share m experience with you. I occasionally act as a digital economy expert dno not hesitate to Google me to see the work I do with WTO, United Nations agencies, African governments and media in the field of e-commerce.
Questions I can answer:
I would like to start an e-commerce in Sub-Saharan Africa. What is the best strategy?
What are the main challenges you face with e-commerce in Sub-Saharan Africa, and how do you work to address them?

Jumia Group (ex- Africa Internet Group) • Cameroon

Country Manager

2014 - Present (4 years, 1 month)
Grew the startup to become Cameroon's largest online marketplace with an assortment up to 50,000 products references across various categories;
Drive overall top line and profitability development;
Recruit and manage the local team, in particular (sales, customer service, marketing, communications, IT/content management and operations);
Define and drive action plans to create strong relationships with local stakeholders such as MTN, government representatives, local influential associations (women, youth, traders, etc.), International Organisations (UNCTAD) and media;
Coordinate the commercial team with the other services such as Marketing, Partnerships, Finance, and Logistics;
Drive activity analysis
Black Roses Network • France

Co-founder and Communication manager

2012 - Present (6 years, 1 month)
Fast growing network of french-speaking ambitious and talented black women
Stanford University • West Africa

Innovation and Entrepreneurship expert

2017 - Present (7 months)
Leveraging on my experience growing an e-Commerce startup to help SME leaders in Africa to scale-up their business using innovation;
Learn more about Stanford Institute for Innovation in Developing Economies (Seed)
Poyconseil • France

Digital Economy & Emerging Markets Consultant

2012 - 2014 (2 years, 7 months)
Coordinated Digital Economy Market Intelligence for a French public financial institution by managing and training a team of 12 consultants dedicated to the project;
Supervised the production of thematic reports on Digital Economy (country reports, EU regulation, digital identity, Internet of Things etc.);
Optimized the rate of production of monthly syntheses by improving the iteration process with the client;
Ensured client satisfaction by setting high standards for deliverable and by soliciting regular feedback
ESSEC Africa

President & Co-founder

2010 - 2013 (3 years)
Manage and coordinate Seminars, Networking Events and Cultural Exhibitions focused on Business and Africa
L'Oréal • France

Business Analyst, Africa and Middle East Area

2012 - 2012 (5 months)
Collaborated with local retailers to coordinate and optimize product launching on their markets;
Collaborated with local subsidiaries for market data collection and consolidation;
Produced area analyses and syntheses on a monthly basis, and prepared internal presentation;
Produced reports and initiated the optimization and the automation of the Excel reporting
Capgemini Consulting • China

Junior Strategy Consultant

2011 - 2012 (4 months)
[ESSEC partnership] Recommended and co-developed an innovative Business Model aiming to improve the outcomes of Research and Development operations;
Collected and analyzed data from the Global and Chinese Healthcare markets;
Conducted Primary research by performing interviews with key stakeholders in the Industry;
Produced a written report including detail of the business model;
Reviewed findings with the client and an academic jury during a formal presentation
ESSEC Alumni

Online Content & Community Manager

2011 - 2011 (4 months)
[Part-time] Drove content creation and management for ESSEC Alunmni organization;
Conducted permanent monitoring of ESSEC alumni business-related news and activities;
Edited website content and producted articles on the association actions and members;
Managed social network content and presence (Facebook, Twitter, Linkedin)
L'Oréal • France

Strategic Marketing Assistant

2010 - 2010 (6 months)
Worked on New Product Development projects with remote multicultural teams (USA, South Africa, India, France) resulting in the production and launch of a new line of Hair Care product for the African and European markets;
Researched and analyzed the European and African Ethnic Hair Care market trends;
Conducted consumer tests and produced written reports;
Interacted with design agencies in France and South Africa;
Supported the Marketing team in the preparation of material for qualitative studies and Consumer Products division meetings
Capgemini Consulting • France

Innovation Consultant for La Poste

2009 - 2010 (7 months)
[ESSEC CPI Partnership] Created a portfolio of innovative services which allows French postal services to secure Return On Investment on postal mail services and won the CPI Contest organized by ESSEC, Centrale (Engineering School), Strate College (Design School) and Capgemini;
Collaborated with a cross functional team of Marketing, Engineering and Design students;
Analyzed the postal services sector, competitors and consumers usages;
Designed a Business Plan for a portfolio of services;
Presented the business plan to executive management and student body;
1st Prize Recipient of the “Creation of an Innovative Product Contest”: Won a Study Trip to Stanford University and Silicon Valley including Companies’ Visits, Networking Events, Q&A sessions with Silicon Valley entrepreneurs
SPCA - Mercure Télécom • Côte d'Ivoire

Marketing and Sales Manager

2007 - 2008 (11 months)
Managed sales, advertising and sales campaign and store network expansion, managing a team of 40 persons (35 salesmen, 4 delivery men and an assistant), increasing sales by 15% in one year and expanding the distribution network by 6 additional “Mercure Telecom” points of sales;
Forecasted sales and tracked sales performance;
Designed and implemented marketing programs to drive and meet sales goals;
Developed Marketing communications;
Established Vendor Agreements and Contracts with local malls and supermarkets managers