Case Study

What are the best practices for marketing preventative healthcare products in developing markets?

About the Client

The client wanted to understand how to convince consumers in developing markets to try preventative health products, and then market and distribute those products.

The Objectives

In Nigeria, find potential partners that reach can non-eyeglass wearers living on less than $2 a day, and understand the scope for marketing and distribution on a large scale.

In India, understand the best practices for marketing preventative health products that can serve as corollaries to marketing eyeglasses.

The Experts

Samirah Faruk

Kano, Nigeria

An expert in health and sanitation for non-profit organizations

Over 8 years of work experience as a volunteer for non-profit organizations for rural communities targeting women and children, engaged in pro bono work especially in the area of hygiene, sanitation and healthcare

Susan Josi

Mumbai, India

Consumer healthcare and social health projects in India

An expert on health and wellness consulting and communications with special interest in OTC - consumer healthcare, social health projects, patient access strategies and programs. Mrs. Susan Josi has chaired many conferences on health and wellness in India, other Asian countries, and Europe.

We had been struggling to talk to people who had relevant experience. OnFrontiers found experts with the right industry background and skillset to address our questions.

Chief Operating Officer
Healthcare Foundation

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