Case Study

What are the best practices for marketing preventative healthcare products in developing markets?

About the Client
The client wanted to understand how to convince consumers in developing markets to try preventative health products, and then market and distribute those products.

The Objectives
check_circleIn Nigeria, find potential partners that reach can non-eyeglass wearers living on less than $2 a day, and understand the scope for marketing and distribution on a large scale.
check_circleIn India, understand the best practices for marketing preventative health products that can serve as corollaries to marketing eyeglasses.


  • Executive Director at Serendipity Healthcare Foundation.
  • Previously worked at eHealth Systems Africa as Project Manager.
  • 16 years of experience in the healthcare sector.


  • Managing Director at Sorento Healthcare, a healthcare communications company.
  • Former Executive Director at Ogilvy Mather – Healthcare India.
  • 30 years of experience in the healthcare sector.
We had been struggling to talk to people who had relevant experience. OnFrontiers found experts with the right industry background and skillset to address our questions.

Chief Operating Officer
Healthcare Foundation

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