Photo: Jeffrey Walcott

Tailoring Willingness to Pay Studies to Local Markets

Setting a price that seems reasonable to consumers can be one of the most difficult tasks some businesses face. Some companies will try to gauge what customers are willing to pay through market research, but not account for local market conditions. OnFrontiers expert Jeff Walcott offers these tips to conduct studies in different locations. Continue reading Tailoring Willingness to Pay Studies to Local Markets