An innovation disrupting foreign assistance delivery: remote technical assistance (RTA)

International development and relief assistance increasingly turn to remote technical assistance for fast, quality knowledge access Whether it be a local market nuance in Bangalore or specific ways to improve quinoa crop yields, it’s no secret that tailored expertise improves … Continue reading An innovation disrupting foreign assistance delivery: remote technical assistance (RTA)

Photo: Jeffrey Walcott

Tailoring Willingness to Pay Studies to Local Markets

Setting a price that seems reasonable to consumers can be one of the most difficult tasks some businesses face. Some companies will try to gauge what customers are willing to pay through market research, but not account for local market conditions. OnFrontiers expert Jeff Walcott offers these tips to conduct studies in different locations. Continue reading Tailoring Willingness to Pay Studies to Local Markets